When it comes to presenting products, services and themselves as a whole, companies are always looking for innovative ways to reach their target audiences. Creative technologies like Virtual Reality offer countless possibilities to shine a light on companies, but only few of them truly harness their potential. One of them is our partner, VR Business Club, which has just launched its newest solution “VR Business Club 3D App”, a fully virtual way to present its technology partners to all members. This case demonstrates exactly how Virtual Reality can be utilized in day-to-day business processes and how easy the implementation can be.
The VR Business Club is the largest dialogue and matchmaking platform on virtual-, augmented- and mixed reality in Germany. Not only do they offer consultation to their members on how to develop new and innovative business concepts, but by providing a platform for innovative solution providers, they connect them with large and medium sized companies to bring new business models in the context of immersive technologies for managers of all industries to life.
Adding to their already impressive portfolio of events, workshops, online trainings and much more, VR Business Club has now launched their “VR Business Club 3D App”. The idea behind it: to use immersive technology in order to offer solution providers fully virtual showrooms, where viewers can find comprehensive information about what is offered. The showrooms contain everything that is needed to fully grasp the products and services of the respective solution providers: a product trailer, a best practice case, an interview personally conducted by Maren Courage, one of the two founders of VR Business Club, as well as additional information and links – all within a completely virtual space. The showrooms are accessible anywhere and anytime via a Web browser, via mobile or even a VR headset. To still maintain an atmosphere of confidentiality between the Club, its members and the solution providers, each of the showrooms is locked with a password to make sure only relevant parties get to access the stored information. This way, the App is used exclusively to the benefit of VR Business Club members and potential clients.
Subsequently, the solution is the perfect tool for VR Business Club to enhance their sales and marketing efforts when procuring solution providers for their club members. With it, a comprehensive and interactive presentation of all solution providers in VR Business Club’s network is only a few clicks away.
IT system house Bechtle Karlsruhe, Club member and cooperation partner with the VR Business Club Headquarters in Southern Germany, excitedly describes the new 3D app as a “sales tool you can carry in your pocket”. No matter if at a physical meeting via any common device or from a distance via a share link – the virtual showrooms of the VR Business Club 3D App can support every step of the sales process.
When developing the app, VR Business Club worked closely together with us at VRdirect – they created all the content while we created the showrooms with our VRdirect platform in a short amount of time. Oliver Autumn, also Founder of VR Business Club, described the collaboration as easy and fruitful:
With the launch of their new solution, VR Business Club has created an immersive experience that not only benefits its own sales and marketing efforts, but also provides valuable and helpful information in an interactive and entertaining way. At the same time, this example proves how easily and quickly a Virtual Reality solution that creates real business value can be developed and published to the world. We are proud to be a part of the journey!