Digitalization has revolutionized marketing: Marketing departments today have an enormous range of technologies and platforms at their disposal to reach their target groups. At the same time, it is becoming increasingly difficult to be remembered in the face of a media oversupply and the shortened attention span of users. Virtual Reality provides a remedy here.

We show how virtual reality can support the marketing process at every point of the customer journey, why the technology should be a standard tool for marketing experts and what companies should consider for a successful VR launch.