Virtual Reality for Marketing: Using immersive experiences to address customers emotionally
In the middle of the action instead of just being there: How to use immersion in VR to create emotional customer loyalty
Digitalization has revolutionized marketing: Marketing departments today have an enormous range of technologies and platforms at their disposal to reach their target groups. At the same time, it is becoming increasingly difficult to be remembered in the face of a media oversupply and the shortened attention span of users. Virtual Reality provides a remedy here.
We show how virtual reality can support the marketing process at every point of the customer journey, why the technology should be a standard tool for marketing experts and what companies should consider for a successful VR launch.
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VRdirect – The Platform
With VRdirect Studio, Virtual Reality applications can be created directly within specialist departments without the need for expert knowledge. The platform is fully enterprise-ready – all applications can be used company-wide and made available across departments in a central hub application.
In addition, Virtual Reality projects created with VRdirect Studio can be published instantly via any VR-ready device, smartphone or web browser and updated in real time.
The VRdirect Platform makes your enterprise VR-ready.
Quickly, persistently and with immediately visible results.
Powerful and easy-to-use VR editor
Native App for mobile devices
Flexible player for every browser
What are you waiting for?
Go ahead. The whitepaper is for FREE!