Virtual reality (VR) is a software-created artificial environment presented to the senses in a way that makes the user feel that they are immersed in a real environment; one in which they can navigate, and with which they can interact. In this white paper the enduring template for marketing strategies AIDA will be used to demonstrate how VR can be used at each of the four AIDA steps that lead a customer from product awareness to making a sale.

What you will learn with this white paper:

• A – Stand out with VR and attract customers
• I – Engage interest and draw customers into your product story
• D – Change the customer’s mindset from ‘I like it’ to ‘I want it’
• A – Use Virtual Reality to sell your products

We will show you the propose the use of Virtual Reality (VR) technology as a means of transforming the way we interact with art and culture whilst conforming to the proscriptions we need to live and work within. It will do so by giving real use case examples showing how VR can work successfully in this lockdown regime, and how solutions for continuity through the coronavirus times will not just still be applicable when the crisis is over, but are an enhanced way to experience art and culture in the future.