Free White Paper

Virtual reality for events: With immersive experiences into the minds of visitors

How to inspire visitors and increase engagement with virtual reality - whether online, offline or hybrid.


Impressive product presentations, extravagant trade fair booths and exciting keynotes – companies are constantly looking for new ways to excite visitors and participants at events. In addition, the COVID 19 pandemic means that many events have to move into the digital space. All of this calls for technologies that create the feeling of being right in the middle of things, even virtually. This is precisely the strength of virtual reality.

We show how Virtual Reality creates a special wow-effect at trade fairs and events and how it makes exhibitors and visitors grow closer together within the framework of online events.

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A look behind the scenes: How the VExCon 2020 generates proximity to online participants with VR

Under the motto “Interactivity 2.0”, the VExCon 2020 virtual trade show organized by XING Events focused entirely on the use of innovative means of getting close to participants in times of distance, including virtual ones. With video material shot in front of a green screen, VExCon 2020 uses VRdirect Studio to transport presenters into a 3D model of the trade fair – and thus also puts visitors right in the middle of the action.

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The VRdirect platform

The VRdirect platform is the easiest solution to create and publish Virtual Reality projects. There are no expert skills needed. Moreover, Virtual Reality projects created with VRdirect can be published instantly via any VR enabled device, smartphone or web-browser and you can update them easily and in real-time.

No expert skills needed

Instant publishing via app and web

Real-time content updates

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