Virtual Reality for Marketing: Using immersive experiences to address customers emotionally
In the middle of the action instead of just being there: How to use immersion in VR to create emotional customer loyalty
Digitalization has revolutionized marketing: Marketing departments today have an enormous range of technologies and platforms at their disposal to reach their target groups. At the same time, it is becoming increasingly difficult to be remembered in the face of a media oversupply and the shortened attention span of users. Virtual Reality provides a remedy here.
We show how virtual reality can support the marketing process at every point of the customer journey, why the technology should be a standard tool for marketing experts and what companies should consider for a successful VR launch.
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VRdirect – The Platform
The VRdirect platform enables companies to create and share Virtual Reality projects with internal teams. The VRdirect Studio allows to create VR projects without expert skills. Projects can then be shared globally in real-time using the VRdirect Cloud and the VRdirect player for Smartphone, Tablet, Browser-/Website or VR headsets.
The VRdirect platform makes your company enterprise VR-ready.
Easy to use, Enterprise ready and enabling many VR use cases across the entire organization.
Powerful and easy-to-use VR editor
Native App for mobile devices
Flexible player for every browser
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Go ahead. The whitepaper is for FREE!