How XING Events uses Virtual Reality to attract visitors and strengthen customer relations
How Virtual Reality generates real business-value for events
The COVID-19 pandemic has turned the event industry upside down – even in the long term. All of a sudden, organizers and companies are faced with new challenges that heavily influence the way they carry out and make use of events. The abrupt necessity of social distancing and shutdowns have completely prevented physical events from happening, forcing event organizers to completely shift to online events for quite some time. And it is no longer a question of whether online events can prevail and when we will return to business-as-usual. They are already becoming an integral part of our everyday lives and will continue to have an impact on the event industry as a whole.
Now more than ever, event organizers and exhibitors face the question of how to stand out from the crowd when their toolset is suddenly limited to a strictly virtual presence, how to maintain close relationships with customers and event participants and how to generate leads. After all, the opportunity to exchange ideas with other industry representatives, make new contacts or conduct sales talks is the most important part of events for many attendees. A powerful tool to create that closeness is immersive technology like Virtual Reality. From virtual product presentations and interactive showrooms to integrated live streams in VR that allow direct interaction between exhibitors and participants – Virtual Reality offers a multitude of innovative use cases that captivate the audience and in turn creates better event results for everyone.
Benefit of Virtual Reality for events:
- Interactivity of VR applications makes real interaction between organizers, companies and attendees possible, even from far away
- Using immersive and modern technology sets exhibitors and companies apart from their competitors
- Events, which thrive on entertainment and wow-effects, especially benefit from the high potential for excitement of immersive technologies
- Virtual Reality solutions can be used even after events are over, making the effort for creation worthwhile several times over
By allowing customers to dive into virtual surroundings and to experience events and exhibitors from up close, Virtual Reality helps events of all kinds to make real interactions possible even beyond pure online events. In turn, this drives companies’ sales efforts, their connection within the industry and customer loyalty. That is why XING Events went on to implement Virtual Reality experiences into their trade show VExCon 2020 for the first time.