Virtual & close to the customer: With VR, Creditplus unites digital & real
100% digital - and still close to customers and partners!
Trust is the most important currency for insurance companies, financial service providers and banks. Only when customers and business partners feel they are being well advised will they invest their money or take out a loan. An essential factor in building trust is customer proximity.
But how does a bank build proximity to customers and partners when banking is becoming increasingly digital and personal contact is becoming rarer? Creditplus, a specialist in consumer finance, was looking for a way to overcome the apparent contradiction between personal proximity and complete digitization.
To do so, Creditplus needed an experienced technology partner that could keep up with its own pace of innovation. The bank tested the market as part of a startup competition. VRdirect convinced with a Virtual Reality concept for a customer-oriented, interactive and personal company presentation.
How does Virtual Reality help banks and financial service providers?
In VR, people can experience places and people directly, regardless of their own position, without physically being there. Whether with VR headsets or via 360-degree video on a website and video platforms: The self-selected viewing angle, the free interaction with the environment and the personal presentation create proximity.
If you encounter a digital person with VR glasses, they appear life-size and thus much more realistic than in conventional videos. The dimensions of places also match reality. An experience that stays in the memory.
Creditplus uses this on-site effect for customer loyalty: Visitors inside get to know the bank in a virtual tour. In the digital showroom, they are welcomed personally before the bank’s management presents the services, products and philosophy of Creditplus to private customers and business partners.
VR at Creditplus: These are the advantages
With VRdirect, Creditplus is actively shaping the bank's digital future
The aim of the virtual company presentation is to make Creditplus a tangible experience for customers and partners from the very first second, say Jana Rau and Stephan Baumann, Head of Strategic Product and Innovation Management. The virtual showroom feels and sounds just like an on-site bank, and employees address potential customers personally.
Why not take a VR tour of the Creditplus showroom yourself?
VRdirect has successfully taken Creditplus’ philosophy of putting proximity to its customers and partners at the center of all its endeavors into the next era of digitization with VR. The VR experts have been managing large and small Virtual Reality projects in many companies for years, and their enterprise platform makes it quick and easy to get started with VR.