Siemens is active in a number of fields, amongst them electrification, automation and digitalization. No wonder that the global powerhouse is actively supporting Goodwood Festival of Speed in West Sussex.
In an i8, part of BMW’s electric fleet, they were heading to England, passing Munich, Cologne, Brussels, Calais to finally reach West Sussex where the legendary event and world’s largest automotive celebration starts on July, 4th. With an integrated chat bot and other exciting features Siemens is showcasing brand new technology they provided for the BMW i8. On top they have been documenting their roadtrip in 360°, which -powered by VRdirect- is transformed into a Virtual Reality experience. Join their journey and visit their booth at the festival virtually, by downloading the VRdirect app and entering the custom code SiemensFOS or by watching the VR experience in the web player below:
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What is the Goodwood Festival of Speed?
The Goodwood Festival of Speed is the world’s greatest celebration of motorsport and car culture. The Festival celebrated its 25th anniversary in 2018 and is the estate’s biggest event attracting 200,000 people over the four-day weekend. The first Festival, in June 1993, redefined what a car event could be, and, in the years since, it has firmly established itself as the world’s greatest celebration of motorsport and car culture. In 2019 it takes place from July 4th until July 7th. A heady mix of cars, stars and motoring fun. Nowhere else will you get so close to the cars and bikes as they blast up the Hillclimb track.
Why showcasing through Virtual Reality for such projects?
With this project created with the VRdirect platform Siemens offers its viewers a world full of exciting experiences around motorsport. A virtual version of the event increases its potential audience and it allows guests not physically being there, but to attend virtually. Nowhere else you will enjoy such unrestricted access to the machines and nowhere else you will experience the drivers from up-close. It is a memorable way for visitors and being part of an experience remains in the viewer’s mind more easily. If you want to learn more about creating your own VR project, do not hesitate to schedule a first meeting with our experts.
If you want to learn more about creating your own VR project, do not hesitate to schedule a first meeting with our experts and check out our Virtual Reality Starter Packages.