Online presentation of products is essential for most retail companies, even more so during a pandemic. Virtual Reality offers an enormous potential to go one step further. This year, the world’s largest trade fair for sporting goods and sports fashion was faced with the challenge of how to present the award-winning products of the ISPO Award 2021 to the interested trade and sports audience.
Together with the ISPO Awards team, the agency Connected Reality created a virtual 360° showroom in which the winners of the various categories are presented. It was particularly important that the products, materials and functions could be digitally “experienced” in 360° but still in the highest quality, complemented by additional and interactive information.
Here you can experience the virtual product presentations of the ISPO Award winners: https://player.vrdirect.app/?project-code=162485
Agency Connected Reality:
Connected Reality specialized in consulting business in all aspects regarding trailblazing future technologies and delivering captivating Extended Reality experiences. Extended Reality is used as an umbrella term for Augmented Reality (AR) and Virtual Reality (VR). As an agency, they develop and integrate huge and highly individualized solutions on a daily basis.
However, these specialized and advanced solutions are often made for high-end devices and limited to specific use cases. For Connected Reality, showing their clients opportunities for quick yet impactful ways to access the medium is essential. Thus, they are also looking continuously for fast and efficient ways to let their clients utilize Extended Reality in the most effective manner possible.
With this goal in mind, Connected Reality created a multitude of service packages named “xr easy” that are easily and directly applicable for their intended use cases. Whether it is product presentations in Virtual Reality, virtual tours, safety trainings or onboarding experiences – with these prefabricated solution packages, clients can easily grasp the specifics of a product and make fast decisions. Web: https://connected-reality.com.
The VRdirect platform enables you to start your own Virtual Reality product presentation right away. It takes you through building 360° VR projects with software that requires no previous programming knowledge, to publishing and distributing it to you customers across a wide range of platforms and devices.
The product experience in digital showrooms can be used on all devices: smartphone, tablet, PC/laptop, Virtual Reality glasses, cardboard glasses, integrated into the company’s own website and via social media. With a Virtual Showroom you can not only effectively market your products, but also offer tours through your company, production lines, offices or factories. If you want to know how to use Virtual Reality for your Use Case, schedule a demo with one of our experts.