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Exploring the Future of B2B Virtual Reality: Trends and Outlook

January 16, 2024
Exploring the Future of B2B Virtual Reality: Trends and Outlook
As we look forward to the future of B2B VR, there are several emerging trends that are sure to shape the industry in the coming years. Virtual reality has expanded beyond just gaming and entertainment and is now being utilized in various industries, such as healthcare, education, and manufacturing. In 2024, we expect to see an even greater proliferation of VR technology in B2B applications. The future looks bright for VR, and these trends are just a few examples of the exciting developments we can expect to see in the coming years.

1. VR will become standard practice for Enterprise Use Cases

VR is becoming a standard technology in various business processes, such as Learning & Development, Virtual Twins, and B2B2C applications for Sales & Marketing. Our customer base has provided great examples.
Nestlé began integrating Virtual Reality into the company early on, for instance to improve employee safety through flexible learning. A current example is the Girona Pedestrian Safety Training.
How does a bank maintain personal contact with customers and partners in the digital transformation? With virtual reality, as the Creditplus case impressively shows.

2. Hardware competition by Big Tech will advance the market and push adoption …but will also lead to more user complexity

Given the announced market entries of Apple (80%), Google/Samsung (50%) as well and Lenovo (90%), it’s going to get crowded in the VR headset market, with Meta, Pico, and HTC already being present in the space. Thus, we suspect we’ll see our first bit of consolidation in the marketplace sometime in 2024. Meta will continue to dominate the VR headset market, with the recently announced partnership between Meta and Tencent to deliver a low-cost headset for the Chinese and global marketplaces being a huge lever to strengthen Meta’s leading position further. This, as Apple’s fanatics, will prop the new Vision Pro despite its extremely hefty price point, and as the company bides its time on further releases aimed at the mass market.

3. Enterprises will overcome the current obstacles of scaling VR

Many enterprise IT departments have not yet certified one or more VR headset(s) for wider adoption within their respective companies. Some of this is due to wanting to see what device reaches mass adoption and acceptability with users first. At the same time, other factors include how to handle data security, privacy, and multi-device management within VR environments. We expect that 2024 will see IT departments of multinational corporations greenlight specific VR headsets for mass use, which will lead to significant purchases within the marketplace, and ultimately serve as a catalyzing effect on adopting VR headsets within an office environment.

4. VR will become more professional and more mainstream at the same time

Enterprise users are learning about the benefits of VR applications rapidly and in real time. This is because more employees are starting to develop and create their own VR projects. While using VR becomes increasingly professional regarding usability, production value, and ease of use, it is also starting to fulfill the KPI questions that drive most corporate decision-making daily (see the new VRdirect Analytics feature to cater to this).

5. The Apple Vision Pro is NOT a game changer … yet

While the buzz around the release will be huge, and Apple addicts will wait in line to be first to spend money on the new device, it will fall short compared to Meta’s ecosystem regarding content line-up and availability. Creating an ecosystem that delivers compelling content is a challenge even for Apple. However, get a Vision Pro (if you can) – as it may have a longer shelf life than the Meta Quest 3, and keep an eye on Apple’s rumored future releases, which will be more consumer-focused, with a lower price point going forward. There will also probably be a halo effect on Meta Quest 3 sales, as the product is cheaper, has great features, and is currently available.

To sum up, enterprise executives cannot afford not to have a VR strategy in 2024. We are approaching the inflection point for adopting VR technology in enterprises.

At VRdirect we are happy to have welcomed many new customers in 2023 and look forward to helping many more get into VR in 2024.

Schedule a demo to talk about your VR strategy for 2024!

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About VRdirect

The VRdirect platform is the easiest solution to create and publish Virtual Reality projects. There are no expert skills needed. Moreover, Virtual Reality projects created with VRdirect can be published instantly via any VR enabled device, smartphone or web-browser and you can update them easily and in real-time.

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