1. VR will become standard practice for Enterprise Use Cases
2. Hardware competition by Big Tech will advance the market and push adoption …but will also lead to more user complexity
Given the announced market entries of Apple (80%), Google/Samsung (50%) as well and Lenovo (90%), it’s going to get crowded in the VR headset market, with Meta, Pico, and HTC already being present in the space. Thus, we suspect we’ll see our first bit of consolidation in the marketplace sometime in 2024. Meta will continue to dominate the VR headset market, with the recently announced partnership between Meta and Tencent to deliver a low-cost headset for the Chinese and global marketplaces being a huge lever to strengthen Meta’s leading position further. This, as Apple’s fanatics, will prop the new Vision Pro despite its extremely hefty price point, and as the company bides its time on further releases aimed at the mass market.
3. Enterprises will overcome the current obstacles of scaling VR
4. VR will become more professional and more mainstream at the same time
Enterprise users are learning about the benefits of VR applications rapidly and in real time. This is because more employees are starting to develop and create their own VR projects. While using VR becomes increasingly professional regarding usability, production value, and ease of use, it is also starting to fulfill the KPI questions that drive most corporate decision-making daily (see the new VRdirect Analytics feature to cater to this).
5. The Apple Vision Pro is NOT a game changer … yet
To sum up, enterprise executives cannot afford not to have a VR strategy in 2024. We are approaching the inflection point for adopting VR technology in enterprises.
At VRdirect we are happy to have welcomed many new customers in 2023 and look forward to helping many more get into VR in 2024.
Schedule a demo to talk about your VR strategy for 2024!